While working alongside a professional cycling team, sports scientist Dr. Allen Lim saw a common problem: athletes struggling with drinks that were too sweet, too artificial, and tough on the gut. So he went back to basics, creating something better using real ingredients and straightforward science.

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That first mix solved more than just a performance issue. It sparked a philosophy:

What we put into our bodies matters.

Fueling should feel good.

Comfort and performance can go hand in hand.

We can help people do more, and do it better.​​

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From Olympians to everyday athletes, Skratch Labs has always been about supporting anyone who sweats with purpose. Because whether you’re chasing a podium, running your first 10K, or heading out for a weekend ride, the effort is the same - and it deserves to be fuelled well.

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We don’t believe in shortcuts. We believe in starting from scratch. Real food over artificial substitutes. Science you can trust over hype you can’t. Comfort, taste, and performance working together, never against each other.​​​