While working as an exercise physiologist for pro cycling teams, Dr. Allen Lim saw it firsthand: athletes getting sick from drinks that were too sweet, too artificial, and too hard on the gut. So he started from scratch—mixing up something better with real ingredients and grounded in science. Proving its power in the peloton, he teamed up with Ian MacGregor, a recently retired pro cyclist who he previously coached, to turn that “Secret Drink Mix” into Skratch Labs.

It solved a problem. But it also sparked a belief:
That what we put into our bodies matters.
That fueling can feel good.
That performance doesn’t come at the cost of comfort.
That we could help people be better.

We started with Olympians. Today, we support anyone who sweats on purpose.